knowledge is what really engages a man.
Tell him why his suit is better made than his friend’s. Tell him why dry cleaning is shortening the life of his shirts. Tell him why this particular leather jacket will look much better the worse it is treated (all it needs is some wax once a year).
But information can be hard to come by.
The easiest way to identify a well-made suit is the canvas
This is the lining that runs down the front of the jacket and gives it structure. It’s why the front feels different to the back. The canvas can be sewn in, so it can move with you and your movements, or glued.
Glue is cheaper and easier, but means the jacket will remain stiff and impersonal. Canvas adopts the shape of your body. It gives a natural roll to the front of the jacket and its lapels.
You can always spot a glued or fused jacket because the lapels are flat and lifeless – over time the points will stand away from the jacket, such is their artificial stiffness. Cheap, high-street suits are fused.